Consumer Behaviour Essay

Problem recognition is defined as the perception of a difference between the ideal state of affairs and the actual situation (stream notes chapter 1 Schiffman et al. (2011). Needs recognition is the first stage of all consumer decision process. The problem recognition for buying a RADO watch is initially my want for being able to wear a watch. However I know I want a luxury watch of high value and class, this makes the purchase of a high involvement highly complex and an extensive problem solving decision as it is very expensive. I will be very motivated in the next step which is the search for information. Being of such a high priced purchase I want to find out as much information as I can, not just about the product but also the effect of wearing a RADO watch. Firstly I will do an internal search of information, this is a quick sweep over the mind on what I can recall about the product and is done as soon as a problem is recognised. With lower interest or motivated purchases this could be deemed enough and I would move onto the purchase. However, as this is a complex purchase I want to know more information, this is called an external information search. By including an external investigation I will better understand the risks involved with buying a RADO watch. Such as functional risk, will the product work as expected? Physical risk, is the watch safe? such as reactions to the materials it is made from. Financial risk, is it worth the price? will I gain enough satisfaction to warrant such an expensive item. Social risk, am I going to embarrass myself or not fit in? Physiological risk, what effect will wearing a RADO watch have on myself esteem, will I feel good? and lastly time risk, the amount of time and effort spent on the purchase decision, was it a waste? The amount of time spent on an external information search all depends on the value of the product to the consumer. In this case I would undergo a very detailed investigation where I invest a lot of time because of my student financial situation. When doing external research I am soon effected by marketers and exposure to outside stimulants. For example when doing my search I wanted to see where I could purchase a RADO watch from . When I visited the RADO website I was soon drawn in by the instant look of class and wealth which appeals to my personality and realize by purchasing a new RADO watch I would be fueling my ego and moving towards my ideal self image. I also satisfied my need for knowledge and information about the product, I learnt what they were made out of, what new technology they include and what celebrities and events endorse the products, which to me shows they are of a popular status and could create a positive image about myself. Therefore I will move on to the next stage of the decision model, evaluation of alternatives. By using the conjunctive decision rule I am able to set a degree of cut off standard. The Executive watch market is very competitive and includes other brands such as ROLEX, TISSO and MIDO. All of which offer a similar product but I believe a RADO watch provides a better experience. Its combined features such as having a reputation of being scratch free, sleek and an industry leader for design and new materials match its personal experience portraying a high social class, wealth, success and confidence. After all Andy Murray wears one. After being satisfied with my choice and research I then purchase the RADO watch from either the Christchurch or Auckland supplier. However Purchasing the product IS important it is not the final stage of the consumer decision model. After purchasing the product a consumer then evaluates the effect, while wearing my RADO watch I evaluate its effect, has it meet all my expectations. Consumers will try to reduce post purchase cognitive dissonance by seeking support that they made the right decision, either from peers, advertising or other customers. After purchasing my watch I felt it did meet all my expectations of class and image aswell as functionality however I was not happy from the price I paid. RADO watches are very expensive ranging from over $1000 for the cheapest. After investing so much money I feel that it is not worth the satisfaction or wellbeing I gained. Therefore I would take the final step in the model by divestment. I would claim back my money from the watch by reselling it. Divestment is the remarketing, reselling or disposal of the product or packaging after use. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ My purchase of a Manual tooth brush is allot more simple and would be considered a habitual decision with low involvement as I would always choose the cheapest brush. The first stage, needs recognition would occur when my current tooth brush became worn out and I need a replacement. When undergoing an information search I would solely rely on an internal method and would feel satisfied that I know enough information about the product choices. The reason I have a low involvement outlook is because I see the product as low risk as there is no strong design difference or any features between the choices that effect social, financial, psychological, or time risk. they all seem indifferent apart from a slight price difference. This comes from a recollection of past experiences where I get the same satisfaction from any brand, The next step in the model, pre purchase evaluation of alternatives would solely happen at the single shop I went to when I am actually picking my product from the shelf. As a tooth brush is of low involvement and value to me I have no motivation to visit any other outlets and want to get the purchase done as fast and easily as possible. The next step is to purchase the item, which I will do by picking the cheapest one from the shelf, pay then leave the store to consume the product. When I consume the product I don’t have many standards that need to be meet. Therefore this brush easy for fills my requirements and I am satisfied. Being of a low involvement purchase the post purchase evaluation will be limited and not as extensive of such as the RADO watch. I will continue to re purchase this brand but only if it remains the cheapest, I have no brand loyalty and will switch to alternative brands if there are opportunities such as a sale. The final stage in the process is divestment. After use, both the product and its packaging will be disposed of as rubbish because it holds no further value for resale, unlike the watch which is still valuable because of its high price. cant try it on rado †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã ¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ The standard consumer decision process model by Engel, Blackwell and Miniard is very useful for marketers as it is a road map of consumers’ minds which takes a journey through the different steps of consumption, starting with problem recognition then information search, evaluation of alternatives, purchase, consumption, post consumption evaluation and lastly divestment.

Major Aspects if the Marketing Plan

This three year marketing plan has been formulated to curb the negative effects on the perception about the McDonald’s Corporation of the larger community. Further, it is the intent behind the formulation of this plan to make positive use of all the negative publicity targeted towards McDonald’s by criticisms such as those raised by the documentary film â€Å"Super Size Me† and the book and film of the same title, â€Å"Fast Food Nation†, as publicity although negative brings with it the focus and spotlight of the media on the company and any efforts on the part of the Corporation to resurface as an advocate of healthy living will be publicized with as much fervor by the various media. The plan involves an operational as well as marketing shift in focus towards a more healthy life and a balanced diet while promoting healthy habits such as working out as well as encouraging the youngsters of the country to pursue higher education and save money for college. Major Aspects if the Marketing Plan This plan is spread over a time span of three years, outlining the product, pricing, distribution and promotion strategies to be implemented and executed during this time. The plan takes into consideration that while the McDonald’s brand image is one of its greatest strengths, this strength is slowly waning away under the intense scrutiny and attention of the media towards the various criticisms launched against McDonald’s and thus it proposes a revitalization of the McDonald’s philosophy so as to focus on the youth and value a healthy lifestyle, healthy eating habits, smart choices and education. The plan also outline the structural issues that may arise during its implementation and execution, tactical initiatives to turn strategy into action and methods, means and measures for the evaluation and control of the marketing effort through regular marketing audits. The concentration on targeting the marketing efforts towards youngsters will mean a shift from marketing efforts targeted towards children in order to get to their parents’ pockets. This will also mean that the primary target market then will be between the ages of 18 and 35, whereas the secondary market will include other age groups as well. Situation Analysis Analysis of Internal Environment Since it is the world’s top fast food company in terms of sales, it is hard to believe that McDonald’s has only recently recovered from a severe and persistent downturn in sales. CEO Jim Skinner’s strategy for bringing the fast food giant back on its feet has been based largely on improving the quality of food instead of expanding rapidly and increasing the number of locations where McDonald’s is available. Furthermore, out of a total of almost 31, 000 restaurants in around 120 countries worldwide, 75% are being run by franchisees rather then by the corporation itself. In addition to improving food quality through upgrading of facilities, the McDonald’s Corporation has also been consciously attempting to decrease the number of company run outlets, with the plan of transferring ownership of 2300 locations to licensees by the year 2008. (McDonald’s Corporation Company Profile) Analysis of Customer Environment â€Å"With the successful expansion of McDonald's into many international markets, the company has become a symbol of globalization and the spread of the American way of life† (Wikipedia). The ‘American way of life’ is fast paced, always on the go, technology driven and consistently changing; with divorce rates increasing and the number of single parent families on the rise. The world over, the number of women in the workforce is increasing year by year, contributing to the rise in families with both parents working. â€Å"Fast food restaurants differ from full-service restaurants in that customers generally order and pay before eating† because the typical fast food customer is in a hurry and demands a quick meal. The typical fast food consumer is between he ages of 18 and 35, with no children. (Fast Food and Quickservice Restaurant Industry) Analysis of External Environment According to Hoover’s profile of the Fast Food and Quickservice Restaurant industry, demand in the industry is driven by â€Å"personal income† and â€Å"demographics and â€Å"the profitability of individual companies depends on efficient operations, effective marketing, and the ability to provide fast service†. Also, large companies are at and advantage because they can efficiently reap the benefits of economies of scale, making money out of volume rather then big margins (Fast Food and Quickservice Restaurant Industry). The top competitors for McDonald’s are Burger King, Subway and YUM! Foods (McDonald’s Corporation Company Profile) although â€Å"fullservice restaurants; supermarkets; delis; convenience stores; snack shops (donut or bagel shops); cafeterias† and other companies that offer prepared food are all part of the competition (Fast Food and Quickservice Restaurant Industry). SWOT Analysis Strengths Being a multinational company with operations in over 120 countries of the world, McDonald’s global presence and its sheer size as an organization is a huge strength, enabling it to benefit from economies of scale and profit sanctuaries. Other then that, McDonald’s ability of adaptation to local cultures wherever it appears on the globe has enabled it to expand across borders, countries and continents; a feat made possible by the strategy of operating through franchisees and licensees. The other great strengths of McDonald’s are its brand image, brand equity and expansive financial resources. Weaknesses The one weakness of the McDonald’s Corporation is its inability to adapt to changing tastes. Like most big companies, McDonald’s is to an extent a victim of its own success, a giant that is slow to wake up to problems and challenges. Opportunities The opportunities for McDonald’s as a multinational fast food company lie in developing countries which are home to growing markets of fast food and in developed countries where adults remain largely untapped as a market for fast food. Threats McDonald’s faces the threat of immense competition from its top competitors; Burger King, Subway and YUM! In addition to this, threats are also posed by the issues raised in the book Eric Schlosser titled â€Å"Fast Food Nation†, the movie of the same name and the documentary film â€Å"Super Size Me† by Morgan Spurlock. Schlosser’s book alleges that McDonald’s among other fast food companies â€Å"uses its political influence to increase their own profits at the expense of people's health and the social conditions of its workers† while also questioning McDonald’s practice of advertising tactics which target children. Spurlock’s documentary film, featuring himself as the participant in an experiment where for 30 days, he ate only McDonald’s food raises similar allegations, proclaiming that â€Å"McDonald's food was contributing heavily to the epidemic of obesity in American society, and failing to provide nutritional information about its food for its customers† (Wikipedia) Analysis of the SWOT matrix In light of the SWOT analysis conducted above, it may be concluded that McDonald’s possesses the capability of overcoming the threats posed by negative publicity caused by the films such as â€Å"Fast Food Nation† and â€Å"Super Size Me† and various other social activists because it has access to the financial resources which would be required to curb this negative publicity. The only thing lacking is a specific focus of the management on this issue and its resolution. Developing competitive advantages McDonald’s can develop competitive advantages by becoming a socially responsible and aware organization, especially by actively supporting a cause which cancels or nullifies the impact of the aforementioned negative publicity. It is proposed that McDonald’s concentrate on social responsibility and public relations by supporting a cause which it can internalize into the organization. The proposed cause is the physical and mental well being of youngsters which includes leading healthy lives free from eating disorders such as obesity, anorexia, bulimia etc and a college education. Developing a Strategic Focus To fight the ongoing battle against negative publicity against McDonald’s it is suggested that the McDonald’s Corporation develop a strategic focus on resolving this issue and through this resolution pave the path for future development and growth of the company. It is proposed that McDonald’s create this strategic focus by concentrating marketing efforts towards youngsters between the ages of 18 and 35 rather then the McDonald’s trademark of the use of ‘ester power’ to influence children. Marketing Goals and Objectives Marketing Goals The goal of marketing according to this plan will be to use marketing communications with the intent of converting the negative publicity targeted towards McDonald’s into positive and turn it into an advantage for the company. Marketing Objectives The objective of the marketing campaign will be to nullify the negative perception regarding McDonald’s that it is contributing towards the spreading of the â€Å"epidemic† that is â€Å"obesity† and establish that McDonald’s is a healthy organization which believes in and values physical fitness as well as personal wellbeing and self esteem. Marketing Strategy The marketing strategy throughout the tenure of this plan will be to focus on youngsters and students, seeking to culminate the habit of working out and eating healthy, making smart choices and supporting education of the youth of the world. Primary Target Market The primary target market for McDonald’s is students and youngsters between the ages of 18 and 35. The secondary target market includes people of all ages who are looking for a quick, yet fulfilling meal as well as children who otherwise run away from eating and would rather play in the park then be home at meal times. Product Strategy McDonald’s will offer its usual, popular products that it is known for, however it will start printing nutritional content on the actual packaging of the product in legible font size, black in colour. However, the quantities of the contents will be reconsidered and changed according to the daily requirement of each by the human body to remain fit and healthy. Pricing Strategy McDonald’s will offer student discounts at its outlets for students living away from home, granted on products specially designed for students redeemable on showing student identity cards at the time of purchase. Distribution Strategy Distribution will be carried out in the usual manner through company owned and franchised outlets and kiosks. Integrated Marketing Communication Strategy The integrated marketing communication strategy will involve the extensive use of advertising and public relations to publicize McDonald’s effort of supporting healthy eating habits and making smart choices. Marketing Implementation The marketing strategy outlined above will be implemented through an extensive media, supporting PR plan and a massive revitalizing effort designed to convert the effects of the negative publicity brought on by issues raised in â€Å"Super Size Me† and â€Å"Fast Food Nation† by focusing on students and youngsters. Structural Issues The structural issues that will be faced during the implementation of this marketing plan may include employee resistance, inconsistencies between company run and franchised eateries and slow conversion from the past practices to the ones proposed in this plan. A major structural issue will be faced in shifting the marketing and operational focus on to young adults instead of that which was previously on children through advertising the McDonald’s toys given away with the Happy Meals and the famous Play Places. Tactical Marketing Activities The tactical activities will include a number of youth oriented programs, which will support healthier eating habits for both, those who eat less then is healthy as well as those who eat more then is healthy, smarter choices by young people and assistance with educational endeavours. Jobs at McDonald’s outlets will be publicized to be open for candidates who are studying at school, college and/or wish to save for a college education; nutritional content will be printed on the packaging of products and will de re-proportioned to be aligned with the requirement of a young healthy human body; public service messages regarding eating disorders such as anorexia and obesity will be funded; Club McDonald’s will be founded where youngsters with eating disorders and the will to take control of their situation will be provided with expert counseling, interaction with others youngsters facing similar problems along with the comfort of knowing that they are not alone. Evaluation and Control Since the goals and objectives of this plan focus on dealing with the negative perception regarding McDonald’s caused by such criticisms as posed by media such as â€Å"Super Size Me† and â€Å"Fast Food Nation†, the evaluation and control measures will also focus on measuring the impact of the marketing effort on such perceptions. Formal controls Formal controls will include the establishment of performance targets for each of the tactical initiatives proposed in this plan on regular intervals, ensuring that these targets are met, and if this is not so then ascertaining the reasons for exceeding or failing to meet these targets on the part of those held accountable. Informal controls Informal controls will take the form of feedback forums on the websites for each tactical initiative as well as the reviews of participants/member of Club McDonald’s. Implementation Schedule and Timeline This plan will span over a period of three years, after which the goals and objectives would have been met in the manner that is outlined in this plan. Each initiative will be timed according to the best possible situational conditions which are conducive the successful implementation of the initiative. McDonald’s will resurface as an advocate of healthy living, smart choices and education for all. Marketing Audits During the three year life span of this marketing plan, marketing audits will be conducted at regular intervals, that once after every quarter of a year meaning that there will be a total of 12 marketing audits conducted throughout the 3 year time span of the marketing plan. Bibliography Fast Food and Quickservice Restaurant Industry. Retrieved on Jun 15, 2007 Fast Food Nation. Retrieved on Jun 15, 2007 from: http://en.wikipedia.org/wiki/Fast_Food_Nation McDonald’s. Retrieved on Jun 15, 2007 from: http://en.wikipedia.org/wiki/McDonald%27s McDonald’s Corporation Company Profile. Retrieved on Jun 15, 2007 ; Major Aspects if the Marketing Plan This three year marketing plan has been formulated to curb the negative effects on the perception about the McDonald’s Corporation of the larger community. Further, it is the intent behind the formulation of this plan to make positive use of all the negative publicity targeted towards McDonald’s by criticisms such as those raised by the documentary film â€Å"Super Size Me† and the book and film of the same title, â€Å"Fast Food Nation†, as publicity although negative brings with it the focus and spotlight of the media on the company and any efforts on the part of the Corporation to resurface as an advocate of healthy living will be publicized with as much fervor by the various media. The plan involves an operational as well as marketing shift in focus towards a more healthy life and a balanced diet while promoting healthy habits such as working out as well as encouraging the youngsters of the country to pursue higher education and save money for college. Major Aspects if the Marketing Plan This plan is spread over a time span of three years, outlining the product, pricing, distribution and promotion strategies to be implemented and executed during this time. The plan takes into consideration that while the McDonald’s brand image is one of its greatest strengths, this strength is slowly waning away under the intense scrutiny and attention of the media towards the various criticisms launched against McDonald’s and thus it proposes a revitalization of the McDonald’s philosophy so as to focus on the youth and value a healthy lifestyle, healthy eating habits, smart choices and education. The plan also outline the structural issues that may arise during its implementation and execution, tactical initiatives to turn strategy into action and methods, means and measures for the evaluation and control of the marketing effort through regular marketing audits. The concentration on targeting the marketing efforts towards youngsters will mean a shift from marketing efforts targeted towards children in order to get to their parents’ pockets. This will also mean that the primary target market then will be between the ages of 18 and 35, whereas the secondary market will include other age groups as well. Situation Analysis Analysis of Internal Environment Since it is the world’s top fast food company in terms of sales, it is hard to believe that McDonald’s has only recently recovered from a severe and persistent downturn in sales. CEO Jim Skinner’s strategy for bringing the fast food giant back on its feet has been based largely on improving the quality of food instead of expanding rapidly and increasing the number of locations where McDonald’s is available. Furthermore, out of a total of almost 31, 000 restaurants in around 120 countries worldwide, 75% are being run by franchisees rather then by the corporation itself. In addition to improving food quality through upgrading of facilities, the McDonald’s Corporation has also been consciously attempting to decrease the number of company run outlets, with the plan of transferring ownership of 2300 locations to licensees by the year 2008. (McDonald’s Corporation Company Profile) Analysis of Customer Environment â€Å"With the successful expansion of McDonald's into many international markets, the company has become a symbol of globalization and the spread of the American way of life† (Wikipedia). The ‘American way of life’ is fast paced, always on the go, technology driven and consistently changing; with divorce rates increasing and the number of single parent families on the rise. The world over, the number of women in the workforce is increasing year by year, contributing to the rise in families with both parents working. â€Å"Fast food restaurants differ from full-service restaurants in that customers generally order and pay before eating† because the typical fast food customer is in a hurry and demands a quick meal. The typical fast food consumer is between he ages of 18 and 35, with no children. (Fast Food and Quickservice Restaurant Industry) Analysis of External Environment According to Hoover’s profile of the Fast Food and Quickservice Restaurant industry, demand in the industry is driven by â€Å"personal income† and â€Å"demographics and â€Å"the profitability of individual companies depends on efficient operations, effective marketing, and the ability to provide fast service†. Also, large companies are at and advantage because they can efficiently reap the benefits of economies of scale, making money out of volume rather then big margins (Fast Food and Quickservice Restaurant Industry). The top competitors for McDonald’s are Burger King, Subway and YUM! Foods (McDonald’s Corporation Company Profile) although â€Å"fullservice restaurants; supermarkets; delis; convenience stores; snack shops (donut or bagel shops); cafeterias† and other companies that offer prepared food are all part of the competition (Fast Food and Quickservice Restaurant Industry). SWOT Analysis Strengths Being a multinational company with operations in over 120 countries of the world, McDonald’s global presence and its sheer size as an organization is a huge strength, enabling it to benefit from economies of scale and profit sanctuaries. Other then that, McDonald’s ability of adaptation to local cultures wherever it appears on the globe has enabled it to expand across borders, countries and continents; a feat made possible by the strategy of operating through franchisees and licensees. The other great strengths of McDonald’s are its brand image, brand equity and expansive financial resources. Weaknesses The one weakness of the McDonald’s Corporation is its inability to adapt to changing tastes. Like most big companies, McDonald’s is to an extent a victim of its own success, a giant that is slow to wake up to problems and challenges. Opportunities The opportunities for McDonald’s as a multinational fast food company lie in developing countries which are home to growing markets of fast food and in developed countries where adults remain largely untapped as a market for fast food. Threats McDonald’s faces the threat of immense competition from its top competitors; Burger King, Subway and YUM! In addition to this, threats are also posed by the issues raised in the book Eric Schlosser titled â€Å"Fast Food Nation†, the movie of the same name and the documentary film â€Å"Super Size Me† by Morgan Spurlock. Schlosser’s book alleges that McDonald’s among other fast food companies â€Å"uses its political influence to increase their own profits at the expense of people's health and the social conditions of its workers† while also questioning McDonald’s practice of advertising tactics which target children. Spurlock’s documentary film, featuring himself as the participant in an experiment where for 30 days, he ate only McDonald’s food raises similar allegations, proclaiming that â€Å"McDonald's food was contributing heavily to the epidemic of obesity in American society, and failing to provide nutritional information about its food for its customers† (Wikipedia) Analysis of the SWOT matrix In light of the SWOT analysis conducted above, it may be concluded that McDonald’s possesses the capability of overcoming the threats posed by negative publicity caused by the films such as â€Å"Fast Food Nation† and â€Å"Super Size Me† and various other social activists because it has access to the financial resources which would be required to curb this negative publicity. The only thing lacking is a specific focus of the management on this issue and its resolution. Developing competitive advantages McDonald’s can develop competitive advantages by becoming a socially responsible and aware organization, especially by actively supporting a cause which cancels or nullifies the impact of the aforementioned negative publicity. It is proposed that McDonald’s concentrate on social responsibility and public relations by supporting a cause which it can internalize into the organization. The proposed cause is the physical and mental well being of youngsters which includes leading healthy lives free from eating disorders such as obesity, anorexia, bulimia etc and a college education. Developing a Strategic Focus To fight the ongoing battle against negative publicity against McDonald’s it is suggested that the McDonald’s Corporation develop a strategic focus on resolving this issue and through this resolution pave the path for future development and growth of the company. It is proposed that McDonald’s create this strategic focus by concentrating marketing efforts towards youngsters between the ages of 18 and 35 rather then the McDonald’s trademark of the use of ‘ester power’ to influence children. Marketing Goals and Objectives Marketing Goals The goal of marketing according to this plan will be to use marketing communications with the intent of converting the negative publicity targeted towards McDonald’s into positive and turn it into an advantage for the company. Marketing Objectives The objective of the marketing campaign will be to nullify the negative perception regarding McDonald’s that it is contributing towards the spreading of the â€Å"epidemic† that is â€Å"obesity† and establish that McDonald’s is a healthy organization which believes in and values physical fitness as well as personal wellbeing and self esteem. Marketing Strategy The marketing strategy throughout the tenure of this plan will be to focus on youngsters and students, seeking to culminate the habit of working out and eating healthy, making smart choices and supporting education of the youth of the world. Primary Target Market The primary target market for McDonald’s is students and youngsters between the ages of 18 and 35. The secondary target market includes people of all ages who are looking for a quick, yet fulfilling meal as well as children who otherwise run away from eating and would rather play in the park then be home at meal times. Product Strategy McDonald’s will offer its usual, popular products that it is known for, however it will start printing nutritional content on the actual packaging of the product in legible font size, black in colour. However, the quantities of the contents will be reconsidered and changed according to the daily requirement of each by the human body to remain fit and healthy. Pricing Strategy McDonald’s will offer student discounts at its outlets for students living away from home, granted on products specially designed for students redeemable on showing student identity cards at the time of purchase. Distribution Strategy Distribution will be carried out in the usual manner through company owned and franchised outlets and kiosks. Integrated Marketing Communication Strategy The integrated marketing communication strategy will involve the extensive use of advertising and public relations to publicize McDonald’s effort of supporting healthy eating habits and making smart choices. Marketing Implementation The marketing strategy outlined above will be implemented through an extensive media, supporting PR plan and a massive revitalizing effort designed to convert the effects of the negative publicity brought on by issues raised in â€Å"Super Size Me† and â€Å"Fast Food Nation† by focusing on students and youngsters. Structural Issues The structural issues that will be faced during the implementation of this marketing plan may include employee resistance, inconsistencies between company run and franchised eateries and slow conversion from the past practices to the ones proposed in this plan. A major structural issue will be faced in shifting the marketing and operational focus on to young adults instead of that which was previously on children through advertising the McDonald’s toys given away with the Happy Meals and the famous Play Places. Tactical Marketing Activities The tactical activities will include a number of youth oriented programs, which will support healthier eating habits for both, those who eat less then is healthy as well as those who eat more then is healthy, smarter choices by young people and assistance with educational endeavours. Jobs at McDonald’s outlets will be publicized to be open for candidates who are studying at school, college and/or wish to save for a college education; nutritional content will be printed on the packaging of products and will de re-proportioned to be aligned with the requirement of a young healthy human body; public service messages regarding eating disorders such as anorexia and obesity will be funded; Club McDonald’s will be founded where youngsters with eating disorders and the will to take control of their situation will be provided with expert counseling, interaction with others youngsters facing similar problems along with the comfort of knowing that they are not alone. Evaluation and Control Since the goals and objectives of this plan focus on dealing with the negative perception regarding McDonald’s caused by such criticisms as posed by media such as â€Å"Super Size Me† and â€Å"Fast Food Nation†, the evaluation and control measures will also focus on measuring the impact of the marketing effort on such perceptions. Formal controls Formal controls will include the establishment of performance targets for each of the tactical initiatives proposed in this plan on regular intervals, ensuring that these targets are met, and if this is not so then ascertaining the reasons for exceeding or failing to meet these targets on the part of those held accountable. Informal controls Informal controls will take the form of feedback forums on the websites for each tactical initiative as well as the reviews of participants/member of Club McDonald’s. Implementation Schedule and Timeline This plan will span over a period of three years, after which the goals and objectives would have been met in the manner that is outlined in this plan. Each initiative will be timed according to the best possible situational conditions which are conducive the successful implementation of the initiative. McDonald’s will resurface as an advocate of healthy living, smart choices and education for all. Marketing Audits During the three year life span of this marketing plan, marketing audits will be conducted at regular intervals, that once after every quarter of a year meaning that there will be a total of 12 marketing audits conducted throughout the 3 year time span of the marketing plan. Bibliography Fast Food and Quickservice Restaurant Industry. Retrieved on Jun 15, 2007 Fast Food Nation. Retrieved on Jun 15, 2007 from: http://en.wikipedia.org/wiki/Fast_Food_Nation McDonald’s. Retrieved on Jun 15, 2007 from: http://en.wikipedia.org/wiki/McDonald%27s McDonald’s Corporation Company Profile. Retrieved on Jun 15, 2007 ; Major Aspects if the Marketing Plan This three year marketing plan has been formulated to curb the negative effects on the perception about the McDonald’s Corporation of the larger community. Further, it is the intent behind the formulation of this plan to make positive use of all the negative publicity targeted towards McDonald’s by criticisms such as those raised by the documentary film â€Å"Super Size Me† and the book and film of the same title, â€Å"Fast Food Nation†, as publicity although negative brings with it the focus and spotlight of the media on the company and any efforts on the part of the Corporation to resurface as an advocate of healthy living will be publicized with as much fervor by the various media. The plan involves an operational as well as marketing shift in focus towards a more healthy life and a balanced diet while promoting healthy habits such as working out as well as encouraging the youngsters of the country to pursue higher education and save money for college. Major Aspects if the Marketing Plan This plan is spread over a time span of three years, outlining the product, pricing, distribution and promotion strategies to be implemented and executed during this time. The plan takes into consideration that while the McDonald’s brand image is one of its greatest strengths, this strength is slowly waning away under the intense scrutiny and attention of the media towards the various criticisms launched against McDonald’s and thus it proposes a revitalization of the McDonald’s philosophy so as to focus on the youth and value a healthy lifestyle, healthy eating habits, smart choices and education. The plan also outline the structural issues that may arise during its implementation and execution, tactical initiatives to turn strategy into action and methods, means and measures for the evaluation and control of the marketing effort through regular marketing audits. The concentration on targeting the marketing efforts towards youngsters will mean a shift from marketing efforts targeted towards children in order to get to their parents’ pockets. This will also mean that the primary target market then will be between the ages of 18 and 35, whereas the secondary market will include other age groups as well. Situation Analysis Analysis of Internal Environment Since it is the world’s top fast food company in terms of sales, it is hard to believe that McDonald’s has only recently recovered from a severe and persistent downturn in sales. CEO Jim Skinner’s strategy for bringing the fast food giant back on its feet has been based largely on improving the quality of food instead of expanding rapidly and increasing the number of locations where McDonald’s is available. Furthermore, out of a total of almost 31, 000 restaurants in around 120 countries worldwide, 75% are being run by franchisees rather then by the corporation itself. In addition to improving food quality through upgrading of facilities, the McDonald’s Corporation has also been consciously attempting to decrease the number of company run outlets, with the plan of transferring ownership of 2300 locations to licensees by the year 2008. (McDonald’s Corporation Company Profile) Analysis of Customer Environment â€Å"With the successful expansion of McDonald's into many international markets, the company has become a symbol of globalization and the spread of the American way of life† (Wikipedia). The ‘American way of life’ is fast paced, always on the go, technology driven and consistently changing; with divorce rates increasing and the number of single parent families on the rise. The world over, the number of women in the workforce is increasing year by year, contributing to the rise in families with both parents working. â€Å"Fast food restaurants differ from full-service restaurants in that customers generally order and pay before eating† because the typical fast food customer is in a hurry and demands a quick meal. The typical fast food consumer is between he ages of 18 and 35, with no children. (Fast Food and Quickservice Restaurant Industry) Analysis of External Environment According to Hoover’s profile of the Fast Food and Quickservice Restaurant industry, demand in the industry is driven by â€Å"personal income† and â€Å"demographics and â€Å"the profitability of individual companies depends on efficient operations, effective marketing, and the ability to provide fast service†. Also, large companies are at and advantage because they can efficiently reap the benefits of economies of scale, making money out of volume rather then big margins (Fast Food and Quickservice Restaurant Industry). The top competitors for McDonald’s are Burger King, Subway and YUM! Foods (McDonald’s Corporation Company Profile) although â€Å"fullservice restaurants; supermarkets; delis; convenience stores; snack shops (donut or bagel shops); cafeterias† and other companies that offer prepared food are all part of the competition (Fast Food and Quickservice Restaurant Industry). SWOT Analysis Strengths Being a multinational company with operations in over 120 countries of the world, McDonald’s global presence and its sheer size as an organization is a huge strength, enabling it to benefit from economies of scale and profit sanctuaries. Other then that, McDonald’s ability of adaptation to local cultures wherever it appears on the globe has enabled it to expand across borders, countries and continents; a feat made possible by the strategy of operating through franchisees and licensees. The other great strengths of McDonald’s are its brand image, brand equity and expansive financial resources. Weaknesses The one weakness of the McDonald’s Corporation is its inability to adapt to changing tastes. Like most big companies, McDonald’s is to an extent a victim of its own success, a giant that is slow to wake up to problems and challenges. Opportunities The opportunities for McDonald’s as a multinational fast food company lie in developing countries which are home to growing markets of fast food and in developed countries where adults remain largely untapped as a market for fast food. Threats McDonald’s faces the threat of immense competition from its top competitors; Burger King, Subway and YUM! In addition to this, threats are also posed by the issues raised in the book Eric Schlosser titled â€Å"Fast Food Nation†, the movie of the same name and the documentary film â€Å"Super Size Me† by Morgan Spurlock. Schlosser’s book alleges that McDonald’s among other fast food companies â€Å"uses its political influence to increase their own profits at the expense of people's health and the social conditions of its workers† while also questioning McDonald’s practice of advertising tactics which target children. Spurlock’s documentary film, featuring himself as the participant in an experiment where for 30 days, he ate only McDonald’s food raises similar allegations, proclaiming that â€Å"McDonald's food was contributing heavily to the epidemic of obesity in American society, and failing to provide nutritional information about its food for its customers† (Wikipedia) Analysis of the SWOT matrix In light of the SWOT analysis conducted above, it may be concluded that McDonald’s possesses the capability of overcoming the threats posed by negative publicity caused by the films such as â€Å"Fast Food Nation† and â€Å"Super Size Me† and various other social activists because it has access to the financial resources which would be required to curb this negative publicity. The only thing lacking is a specific focus of the management on this issue and its resolution. Developing competitive advantages McDonald’s can develop competitive advantages by becoming a socially responsible and aware organization, especially by actively supporting a cause which cancels or nullifies the impact of the aforementioned negative publicity. It is proposed that McDonald’s concentrate on social responsibility and public relations by supporting a cause which it can internalize into the organization. The proposed cause is the physical and mental well being of youngsters which includes leading healthy lives free from eating disorders such as obesity, anorexia, bulimia etc and a college education. Developing a Strategic Focus To fight the ongoing battle against negative publicity against McDonald’s it is suggested that the McDonald’s Corporation develop a strategic focus on resolving this issue and through this resolution pave the path for future development and growth of the company. It is proposed that McDonald’s create this strategic focus by concentrating marketing efforts towards youngsters between the ages of 18 and 35 rather then the McDonald’s trademark of the use of ‘ester power’ to influence children. Marketing Goals and Objectives Marketing Goals The goal of marketing according to this plan will be to use marketing communications with the intent of converting the negative publicity targeted towards McDonald’s into positive and turn it into an advantage for the company. Marketing Objectives The objective of the marketing campaign will be to nullify the negative perception regarding McDonald’s that it is contributing towards the spreading of the â€Å"epidemic† that is â€Å"obesity† and establish that McDonald’s is a healthy organization which believes in and values physical fitness as well as personal wellbeing and self esteem. Marketing Strategy The marketing strategy throughout the tenure of this plan will be to focus on youngsters and students, seeking to culminate the habit of working out and eating healthy, making smart choices and supporting education of the youth of the world. Primary Target Market The primary target market for McDonald’s is students and youngsters between the ages of 18 and 35. The secondary target market includes people of all ages who are looking for a quick, yet fulfilling meal as well as children who otherwise run away from eating and would rather play in the park then be home at meal times. Product Strategy McDonald’s will offer its usual, popular products that it is known for, however it will start printing nutritional content on the actual packaging of the product in legible font size, black in colour. However, the quantities of the contents will be reconsidered and changed according to the daily requirement of each by the human body to remain fit and healthy. Pricing Strategy McDonald’s will offer student discounts at its outlets for students living away from home, granted on products specially designed for students redeemable on showing student identity cards at the time of purchase. Distribution Strategy Distribution will be carried out in the usual manner through company owned and franchised outlets and kiosks. Integrated Marketing Communication Strategy The integrated marketing communication strategy will involve the extensive use of advertising and public relations to publicize McDonald’s effort of supporting healthy eating habits and making smart choices. Marketing Implementation The marketing strategy outlined above will be implemented through an extensive media, supporting PR plan and a massive revitalizing effort designed to convert the effects of the negative publicity brought on by issues raised in â€Å"Super Size Me† and â€Å"Fast Food Nation† by focusing on students and youngsters. Structural Issues The structural issues that will be faced during the implementation of this marketing plan may include employee resistance, inconsistencies between company run and franchised eateries and slow conversion from the past practices to the ones proposed in this plan. A major structural issue will be faced in shifting the marketing and operational focus on to young adults instead of that which was previously on children through advertising the McDonald’s toys given away with the Happy Meals and the famous Play Places. Tactical Marketing Activities The tactical activities will include a number of youth oriented programs, which will support healthier eating habits for both, those who eat less then is healthy as well as those who eat more then is healthy, smarter choices by young people and assistance with educational endeavours. Jobs at McDonald’s outlets will be publicized to be open for candidates who are studying at school, college and/or wish to save for a college education; nutritional content will be printed on the packaging of products and will de re-proportioned to be aligned with the requirement of a young healthy human body; public service messages regarding eating disorders such as anorexia and obesity will be funded; Club McDonald’s will be founded where youngsters with eating disorders and the will to take control of their situation will be provided with expert counseling, interaction with others youngsters facing similar problems along with the comfort of knowing that they are not alone. Evaluation and Control Since the goals and objectives of this plan focus on dealing with the negative perception regarding McDonald’s caused by such criticisms as posed by media such as â€Å"Super Size Me† and â€Å"Fast Food Nation†, the evaluation and control measures will also focus on measuring the impact of the marketing effort on such perceptions. Formal controls Formal controls will include the establishment of performance targets for each of the tactical initiatives proposed in this plan on regular intervals, ensuring that these targets are met, and if this is not so then ascertaining the reasons for exceeding or failing to meet these targets on the part of those held accountable. Informal controls Informal controls will take the form of feedback forums on the websites for each tactical initiative as well as the reviews of participants/member of Club McDonald’s. Implementation Schedule and Timeline This plan will span over a period of three years, after which the goals and objectives would have been met in the manner that is outlined in this plan. Each initiative will be timed according to the best possible situational conditions which are conducive the successful implementation of the initiative. McDonald’s will resurface as an advocate of healthy living, smart choices and education for all. Marketing Audits During the three year life span of this marketing plan, marketing audits will be conducted at regular intervals, that once after every quarter of a year meaning that there will be a total of 12 marketing audits conducted throughout the 3 year time span of the marketing plan. Bibliography Fast Food and Quickservice Restaurant Industry. Retrieved on Jun 15, 2007 Fast Food Nation. Retrieved on Jun 15, 2007 from: http://en.wikipedia.org/wiki/Fast_Food_Nation McDonald’s. Retrieved on Jun 15, 2007 from: http://en.wikipedia.org/wiki/McDonald%27s McDonald’s Corporation Company Profile. Retrieved on Jun 15, 2007 ;

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Misuse of juveniles in detention centers Research Paper

Misuse of juveniles in detention centers - Research Paper Example These problems cause degradation of the child’s mental and physical health which is explained along each of the issue. At the end, some suggestions are given along with useful tips on how to bring reform and betterment to the system. The conclusion stresses the need to realize the plight of such children and do something about their situation. Keywords: juvenile, detention, sexual abuse INTRODUCTION Juvenile refers to a person who is not yet an adult. The law defines a juvenile to be a person who cannot be held responsible for a crime and cannot be subjected to the sentences reserved for adults. They have separate courts for trials called the Juvenile courts. All the countries have different age definitions for adulthood, but on average we can set the general threshold at 18 years of age. Detentions can be handed to juveniles in juvenile courts over a variety of offenses but these detention terms are different and more lenient as compared to the normal detentions handed out to adults for the same offenses (Krisberg, 2004). There are some laws that are exclusively for juveniles, for instance laws that relate to purchase of alcohol or pornography. The sentences vary in nature from community work to therapy and group discussion behaviors. Tough sentences are only carried out in cases where the crimes are of a significant nature. Though in some developing countries juveniles are send to same prisons as adults. Even in the developed countries, some people are of the view that teenagers should be send to same prisons as normal adults as their crimes have the same repercussions in society. HISTORY The world’s first Juvenile court opened in 1899 in Chicago (Glenn, 2010). Before the nineteenth century juvenile criminals were convicted under the same laws and were termed as young adults. After the advent of the first Juvenile court, the international community eventually realized the need for such courts and separate detention centers. The need arose becaus e when these gullible children were put into prisons where their inmates were mostly seasoned criminals, they came out of the prisons as ones themselves because of the negative influence of those criminals. Some developing nations still don’t possess such separate facilities though. Juvenile courts also take care of the welfare of the children who are abandoned, poor or neglected. Sometimes, crimes such as murders and shootings linked to juveniles are tried in adult criminal courts partly because of the nature and frequency of such crimes and partly because of the public outrage over such crimes (Anderson, 1998 May-June). MSTREATMENT OF JUVENILES Children are an extremely vulnerable class both mentally and physically and therefore, are at the risk of being exploited both outside and inside of detention centers. The main purpose of juvenile detention centers is the rehabilitation of the children. It means that they should be provided with an environment where there problems ca n be handled in a way that makes them give up the habit or act that forced them to end up in the detention center. For example, if the child was convicted for drug abuse, health care should be given to him along with therapy sessions group discussion sessions. But there have been increasing instances where the children have been handled in ways that comes under the

Environmental Archaeology Essay Example | Topics and Well Written Essays - 1750 words

Environmental Archaeology - Essay Example There are two broad categories of dating used in assessing the age of archaeological remains these two broad categories are namely absolute methods, and relative methods. The absolute dating methods depend on using several physical properties of a sample or object to compute its age. Relative dating methods inform only on the relative difference in age between two samples (Branch, 2005). On the contrary, absolute dating methods give an actual date in terms of years. Several absolute dating methods make use of radioactive decay. This is whereby a radioactive structure of an element is transformed into a new non-radioactive product or radioactive isotope at a standard rate (Wilkinson and Stevens, 2003). Others like cation-ratio dating and amino acid racimization are founded on chemical transforms in the inorganic or organic composition of a model. In contemporary years, a number of these techniques have experienced continual improvement as scientists endeavor to develop the perfect dat ing methods possible (O'Connor and Evans, 2008). Examples of absolute methods include: a) Dendrochronology. b) Radiocarbon dating. c) Optical dating or optically motivated luminescence. d) Thermoluminescence dating. e) Potassium-argon dating. f) Archaeomagnetic dating. g) Numismatics. h) Magnetic Properties of Lead. i) Obsidian hydration dating j) Amino acid dating. k) Rehydroxylation dating Relative Techniques Indirect or relative methods tend to utilize associations assembled from archaeological bodies of data. An illustration is seriation. Fundamentally, relative dating depends on attaching into absolute dating with regard to the present. One case in point of this is dendrochronology which employs a method of attaching floating chronologies of tree rings collectively through cross referencing a work body (Albarella, 2001). In practice a number of diverse dating techniques ought to be applied in various circumstances, consequently dating evidence for a large amount of an archaeolo gical sequence documented in the course of an excavation necessitates matching data from identified absolute or a number of related steps, with a vigilant study of stratigraphic interactions. What Is Paleoethnobotany and What Types of Evidence (Data Sources) Does This Research Specialization Use to Examine These Relationships? What are some of the Strengths and Limitations of This Specialization? Paleoethnobotany, also referred to as archaeobotany, is the study of human-plant correlations. Paleoethnobotany is a vital constituent of a wide-ranging study of every archaeological site, as well as lithic,  ceramic or faunal analysis. Classification,  analysis, as well as interpretation  of the plants obtained from an archaeological site  may present insight into  historical subsistence, environment, and economy (Branch, 2005). There are several types of data sources that are employed in this research specialization in order to examine these relationships. Types of Data Sources The central bodies of conjecture for the life sciences encompass evolution and genetics in a broad sense. Taxonomy which is the presumption of formal categorization and systematics is fundamental to identification and

Cayman Islands Retail Banks Customers Satisfaction and Service Quality Dissertation

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Land Registration Act Reforms - Essay Example Previous to this act, the unregistered lands were regulated by the 1925 property legislation and the common law and equity rules. The creation of the 2002 Land Registration Act brings about a revolutionary change in the way conveyancing in Wales and England is carried on, and also to create a modern land registration system1. The primary aim of the Land Registration Act 2002 is to significantly reduce the amount of overriding interests which can potentially bind a registered title purchaser and replace most of them with entries which are registrable. 2. Registered Land Registered land refers to the land where the title of the land has been registered into the Land Registry and the objective is to make an registered entry of ownership of land and also of the third party which is involved into the registration process. The theory states the purchaser may not need to look other than into the register to make enquiries regarding the price of land purchased. In actual condition, if overri ding interests are applicable on a piece of land, which may happen even in case when the buyer is bound to the land and the name of purchaser appears nowhere into the register, then the purchaser needs to look far beyond the register. Registered land ownership is often more striking than the ownership of unregistered land.2 Wherever the title has been registered, they are bound to be ascertainable and registered from the register; however it is often subject to overriding interests. 3. Aspects of Overriding Interests Overriding interests are mainly the interests that are given for registered land which has not been registered and it binds the purchaser to the land. Overriding interests can be divided into two categories - the overriding on the first registrations (mentioned under LRA 2002 of s. 1) and the overriding registered disposition (mentioned under LRA 2002, s. 3). In both the schedules, similar categories of interests' terms are mentioned, although there are many restriction s within the scope of these interests. Overriding interests is applicable on short leases and it provides the right to people who are actually occupying the land,3 while it does not include mortgages of registered land or estates, the third parties which are registered against the estate and the short term lease which overrides minor interests. If the third party is overriding interests against the registered estate, then it automatically gets the right to bind the buyers. This can be compared to the legal interests, which is provided against unregistered title. If the third party does not override, then it becomes the minor interest which will bind the purchasers only in a condition when it is protected through some type of register entry (This is comparable to the land charges required for registration). It is stated by the mirror principle that until it affects the title, the legal use of the enjoyment of the land can never be complete and this means the category should be abolis hed or it should be significantly reduced. There are sometimes a number of interests which includes the legal and equitable interests which are not on the register and it binds the purchaser of the land, irrespective of the inconsistency of notice with the concept of title registration.4 Other related aspects of the proposals of overriding intere

Eriksons Stages Essay Example for Free

Eriksons Stages Essay This experiential learning activity will give you an opportunity to apply basic psychological principles to learn more about your own behavior. The project will be conducted over a 9 week period. By week 3, you will choose a behavior that you would like to change and come up with a behavior change plan. In weeks 4-10, you will work on changing that behavior and record your progress. In weeks 11-13, you will reflect, analyze, and interpret your behavior change and outcomes. A 5 page write-up (double spaced) of this behavior change activity covering the points described below is due the week of presentations at the beginning of the class period. Here are the steps: 1. Select a behavior that you would like to change, one that you’d like to increase or decrease or modify in some way (Examples: eating junk or high-fat foods, chewing gum, smoking, getting angry, studying, exercising, spending money, worrying, etc). 2. Define your specific goal, consider the benefits and barriers, and choose a behavior modification plan. 3. Design a method of tracking your daily progress. This could be a tallying form, a data table, etc. This device should allow you to record the frequency and/or duration of your behavior on a daily basis. (if your behavior is something that is done several times a day, you might want to create a data tracking device that you can carry along with you). 4. Record your behavior, following the procedures you have developed, throughout the semester. Write a 5 page report that includes the following points and be sure to include theories and concepts we covered during class in addition to these sections. **Use at least 2 journal articles related to your topic and give a brief description of the articles in the introduction** Goal-Setting and Monitoring †¢ What behavior did you try to change? What was your precise goal? (for example, to increase/decrease the frequency and or duration) †¢ What were the benefits that you perceived to changing your behavior? In other words, why did you want to change your behavior? †¢ How did you keep track of (record) your daily progress? Very briefly describe the type of tallying sheet (or recording device) that you used. Motivation †¢ Where do you think your goal would fall on Maslow’s hierarchy of motives and why? What types of counter-motives made it difficult for you to accomplish your goal (example; hunger, pleasure, etc.) Where would these counter-motives fall on Maslow’s hierarchy? †¢ Did you feel more intrinsically or extrinsically motivated to change this behavior and why? †¢ Did your goal involve the behavioral activation system (BAS) or the behavioral inhibition system (BIS) and why? Was your goal more approach- or avoidance-oriented and why? †¢ Do you think that your motives contributed to your outcome? How and why? Learning †¢ How did you go about trying to change your behavior? Did you use any of the behavior learning strategies that we discussed in class such as classical or operant conditioning? †¢ How did you use these strategies? Did they work or not? Emotions, Barriers, and Social Support †¢ What types of emotions did you feel when trying to change your behavior? How did you feel along the way and how were these emotions related to the amount of effort you invested in trying to change your behavior? †¢ What were some of the barriers that you encountered while trying the change the behavior? Did you expect these barriers when you started or did they surprise you along the way? What did you do to overcome these barriers? †¢ Did you enlist the help of family and friends in trying to change your behavior? Was this helpful or harmful? Conclusion †¢ Did you reach your goal or not? How do you feel about the outcome? What could you do differently in the future to be even more successful at changing your behavior? Outline of written report †¢Introduction †¢Description of topic †¢Explanation of why this is an important area of study †¢Reason for picking this area to write about †¢Literature review †¢Description of theory †¢Previous research on topic (Use at least 2 journal articles related to your topic and give a brief description of the articles) †¢Citations of all work mentioned in the paper †¢Statement of hypothesis †¢Methods section †¢Description of process in reaching your goal (recording behavior, keeping track, etc) †¢Description of materials used (tally sheet? recording device?) †¢Results †¢Conclusions †¢Goal-setting Monitoring †¢Motivation †¢Learning †¢Emotions, barriers, and social support †¢Conclusion paragraph (see assignment sheet) †¢Applications (how will these results be useful to individuals and society as a whole?) †¢References †¢APA style †¢Citations in the body of paper should appear in the reference section

Profile of Senator Barack Obama Essay Example for Free

Profile of Senator Barack Obama Essay Barack Obama is one of the top candidates for the democratic nomination in the 2008 presidential election. His political experience has not been as long as some of his competitors, but Obama has served eleven meaningful years as a senator from the state of Illinois. As the son of parents from both the state of Kansas and the country of Kenya, Obama’s diverse background is one of the many desirable qualities that he brings into the presidential race.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Obama has now turned his sights on the presidential race, where he is running as a democrat. He is currently one of the leaders in that race, and is thought by many to hold a slight lead over Senator Hilary Clinton, He was recently endorsed by powerful talk show host Oprah Winfrey, who has lent her support in private for a long time now. Though Obama does not have the long political record that some of the other candidates have, he makes up for that by providing a fresh outlook and exciting perspective in a race that greatly needs such attributes.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Obama has taken some hard line stances on many of the biggest issues of this year’s campaign. The senator has consistently supported the woman’s right to choose in regards to abortion. His pro-choice mentality is something that sets him apart from many of the candidates in the race. One of the issues that Obama has concentrated on is immigration reform. According to the senator’s official website, â€Å"Barack Obama has played a leading role in crafting comprehensive immigration reform. Obama believes the immigration issue has been exploited by politicians to divide the nation rather than find real solutions† (Obama).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   One of the most important issues in this election is the war in Iraq. On that, Obama has consistently stood by his pledge to bring the soldiers home and work to end the conflict. His ideas on foreign policy have been the subject much speculation over the last couple of months. An Associated Press article stated that â€Å"Obama, closing the three-hour policy forum, said a president should be unafraid to meet with tyrants, and must restore the nations moral authority by ending torture, closing Guantanamo Bays military prison and helping fight global poverty and AIDS† (Babington).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Obama has fought with competitor Hilary Clinton on a number of issues in debates and in the press on a number of issues, but none has been more common than health care. According to Timothy Noah of The Slate, â€Å"Obamas plan creates various mechanisms to make both private and public health insurance more readily available† (Noah). This plan puts the responsibility on the American people to make their own choices about healthcare, while many universal healthcare plans make the decision for the people. This is one of the issues where Obama has received high marks from prospective voters.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Thus far, Barack Obama has performed very well in debates, both formal and off of the stage. Though poll numbers have fluctuated based upon whom one asked, Obama has stayed mostly strong through the duration of his campaign. As the campaign has progressed, Obama’s positions have continually been challenged on a number of issues and he has consistently had to defend them against challengers. With the endorsement form Oprah in his back pocket and the primaries on the horizon, Obama looks to have taken momentum into a very important part of the campaign. Works Cited Obama, Barack. Obama ’08: Official Website. â€Å"Immigration and the Border†. http://www.barackobama.com/issues/immigration_and_the_border/ Babington, Charles. (AP) Obama Touts new Diplomatic Approaches. 28 November 2007. http://www.wkrn.com/nashville/news/ap-obama-touts-new-diplomatic-approaches/130230.htm Noah, Timothy. Obama vs. Clinton on Universality. 30 November 2007. http://www.slate.com/id/2178896/fr/rss/

The Book Of Isaiah Theology Religion Essay

The Book Of Isaiah Theology Religion Essay The book of Isaiah can be divided into 2 sections; the judgment and the comfort. The first thirty nine chapters are about judgment and the rest is comfort. The book of Isaiah is about the prophet Isaiah and the visions he saw regarding Judah and Jerusalem. Isaiah was mainly called upon by God to prophesy to the people of the kingdom of Judah. Judah was experiencing some difficult times and was on the verge of being destroyed by Egypt and Assyria, but God showed them mercy and spared their life. The book of Isaiah paints a picture of Gods forthcoming judgment. The mighty man will become tinder and his work a spark; both will turn together, with no one to quench the fire (Isaiah 1:31), this shows how powerful Gods judgment is; it is going to come blazing down like a forest fire. The book of Isaiah also mentions that Isaiah also recognizes that our God is merciful, compassionate and gracious. According to the book of Isaiah, the great nation of Israel (Judah and Israel) was deaf as a be etle and blind as a bat when it came to Gods commands. The book of Isaiah, more so than other, emphasizes on Messiah and the salvation that follows him. One day, the Messiah will rule in righteousness and justice, a king will reign in righteousness and rulers will rule with justice (Isaiah 32:1). Peace and safety will be brought by the Messiah; through Him, Israel will be the light house and all the nations will look up to Israel. The book of Isaiah mainly focuses on the kingdom of Messiah on earth; it also says that Gods righteousness is entirely revealed during Messiahs reign. As an ambiguity, the book represents Messiah to be the one to suffer. Christ suffered in his body; arm yourselves also with the same attitude, because whoever suffers in the body is done with sin (1 Peter 4:1), the book of Isaiah also mentions that you can only be healed through his wound. Although God punishes sinners he also comforts them at the time of their trouble, for instance As a mother comforts her child, so will I comfort you (Isaiah 66:13) RESPONSE According to the first verse of the book of Isaiah, it was about the visions of Isaiah. If that was the case who is the author of the book; could it have been, Isaiah? Toward the end of the book, it describes the arrival of the Messiah and all the suffering he has to tolerate in order to wipe our sins clean. In order to fulfill all the prophecies in this book, the sovereign Lord organized every detail down to the crucifixion. All throughout the book of Isaiah, the main themes were the judgment and salvation of the people of Israel. From what I have noticed, the book of Isaiah is mentions a group of angels, called seraphim. It introduces the idea of heaven. The book also mentions Lucifer, an angel of god, the days before became the devil. One of Isaiahs prophecies was one that was truly remarkable; it was the prediction of the Persian king Cyrus and his life, were mentioned long before his birth. Isaiahs calling from god was mainly make the people of Judah and Jerusalem repent, and re turn to god as he is the judge, the jury, and the executioner. According to the book of Isaiah, Isaiahs job as a prophet was to deliver an important message; repent your sins to the God and that Salvation comes not from man but the God almighty. The first chapter in the book of Isaiah, God promises the people two things; the first for the people who are good, and the second for the sinners. Gods promise to the obedient one was you will eat from the best of the land (Isaiah 1:19) and to the disobedient people, you will be devoured by the sword (Isaiah 1:20). If you look at the Isaiahs prophecies; they were basically depictions of the life of Jesus Christ and his ministry. Why was the Northern Kingdom, Israel, being judged upon? What was Israel doing that made God so angry, that He decided to punish them for their sins? Why is the verse, For all this His anger is not turned away, But His hand is stretched out still. (Isaiah 9:12, 17, 21; 10:4) repeated several times in the book of Isa iah? What does it signify? When I first started reading the book of Isaiah, one thing that I noticed is the fact that the book had 66 chapters and the first 39 chapter, the judgment, and the last 27 chapter, the coming of messiah and the salvation. Similarly, the Bible has 66 books divided into 39 books, the Old Testament, and 27 books, the New Testament. Are these numbers related to each other, if so does that symbolize anything? Something that needs to be further analyzed.

A Comparison of the Ideals of Bronte in Jane Eyre and Voltaire in Candi

The Ideals of Bronte in Jane Eyre and Voltaire in Candide      Ã‚  Ã‚  Ã‚   Subjective novelists tend to use personal attitudes to shape their characters. Whether it be an interjection of opinion here, or an allusion to personal experience there, the beauty of a story lies in the clever disclosure of the author's personality. Charlotte Bronte and Voltaire are no exceptions. Their most notable leading characters, Jane Eyre and Candide, represent direct expressions of the respective author's emotions and impressions. In their stories, Bronte and Voltaire create fictional settings and imaginary scenes. However, through the psyche of their leading protagonists, Bronte and Voltaire genuinely portray their own inner world   they are their own subjects. While the novels Jane Eyre and Candide are in no manner outright autobiographies, they are extremely similar in that the experiences and beliefs of Bronte and Voltaire serve to characterize Jane and Candide. A careful examination of both works reveals that Jane and Candide evince the contrasting i deals of Bronte and Voltaire in various spheres.    As individuals, Voltaire and Charlotte Bronte could not have been any more different. They lived in opposing eras, had unlike backgrounds, and espoused divergent philosophies. While Candide, which some consider the epitome of the eighteenth century Enlightenment, uses satire to achieve its goals, Jane Eyre uses extensive descriptions to take the reader on a psychological roller coaster through the mind of its leading character. Analysis shows that the two authors will seldom agree on many issues. However, by the end of both novels, Jane and Candide have become very much alike. Answering the question of how this transformation occurs necessitat... ...the attainment of happiness with a simultaneous discovery of a personal identity. Jane Eyre and Candide are not only fictionalized versions of their creators, but also the very epitome of modern mankind. They look to their hostile surroundings and inside themselves to find answers to life's questions. In their struggles, we share their agony. In victory, we share their triumphs.    Works Cited Berg, Maggie. Jane Eyre: A Student's Companion to the Novel. Boston: Twayne Publishers, 1987. Blom, Margaret. Charlotte Bronte. Boston: Twayne Publishers, 1977. Bottiglia, William. "Candide's Garden". Voltaire: A Collection Of Critical Essays. Ed. William Bottiglia. Englewood Cliffs: Prentice-Hall, 1968. 87-111. Bronte, Charlotte. Jane Eyre. New York: Penguin Books, 1997. Voltaire. Candide. Trans. Lowell Bair. New York: Bantam Books, 1959.   

Zelda Fitzgerald and the French Aviator Essay -- Fitzgerald Biography

Zelda Fitzgerald and the French Aviator In an attempt to improve their deteriorating marriage, F. Scott and Zelda Fitzgerald made the decision in 1924 to relocate to Europe. Soon after their arrival in the French Riviera, Scott began working feverishly on what would be The Great Gatsby, leaving him little time for family bonding. Servants tended to their only daughter, Scottie, and Zelda, with few other responsibilities, spent her days sunbathing, swimming, and playing tennis. At least this was the case up until she became acquainted with a young French aviator. A local casino owner introduced the couple to a group of French naval officers that were stationed in nearby Frà ©jus. This was the first contact the Fitzgeralds had with foreigners of their own age and Scott finally felt as if he belonged in France. The officer both Scott and Zelda, more importantly, liked most was Edouard Jozan, a lieutenant and son of a middle-class family in Nimes. Nancy Milford describes Jozan by saying, There was an air of assurance about him, a quality of natural leadership that Zelda respected and responded to. Leadership, athletic prowess, a smart military air were precisely those qualities Scott Fitzgerald lacked. It was as if Jozan and Fitzgerald were opposite sides of a coin, each admiring each other’s abilities, gifts, talents, but the difference in the equipment they brought to bear in life was clear.[1] Soon after their introduction, Zelda and Edouard began spending more and more time together and it is most likely the allure of Edouard’s foreign characteristics which attracted her most, seeing that he was clearly the complete opposite of Scott. At the beginning, Scott did not appear threatened by, what he... ...r be repaired.†[7] Works Cited Graham, Sheilah. The Real F. Scott Fitzgerald; New York: Grosset and Dunlap, Inc, 1976 Milford, Nancy. Zelda: A Biography; New York: Harper and Row, 1970. Stavola, Thomas J. Scott Fitzgerald: Crisis in an American Identity; New York: Harper and Row, 1979. http://www.zeldafitzgerald.com/fitzgeralds/index_ie5.asp http://www.pbs.org/kteh/amstorytellers/bios.html [1] Milford, Nancy. Zelda: A Biography; New York: Harper and Row, 1970. p 109 [2] Graham, Sheilah. The Real F. Scott Fitzgerald; New York: Grosset and Dunlap, Inc, 1976. p 61 [3] ibid, p 61 [4] http://www.zeldafitzgerald.com/fitzgeralds/index_ie5.asp [5] Stavola, Thomas J. Scott Fitzgerald: Crisis in an American Identity; New York: Harper and Row, 1979. p 57 [6] Stavola, p 57 [7] http://www.zeldafitzgerald.com/fitzgeralds/index_ie5.asp Zelda Fitzgerald and the French Aviator Essay -- Fitzgerald Biography Zelda Fitzgerald and the French Aviator In an attempt to improve their deteriorating marriage, F. Scott and Zelda Fitzgerald made the decision in 1924 to relocate to Europe. Soon after their arrival in the French Riviera, Scott began working feverishly on what would be The Great Gatsby, leaving him little time for family bonding. Servants tended to their only daughter, Scottie, and Zelda, with few other responsibilities, spent her days sunbathing, swimming, and playing tennis. At least this was the case up until she became acquainted with a young French aviator. A local casino owner introduced the couple to a group of French naval officers that were stationed in nearby Frà ©jus. This was the first contact the Fitzgeralds had with foreigners of their own age and Scott finally felt as if he belonged in France. The officer both Scott and Zelda, more importantly, liked most was Edouard Jozan, a lieutenant and son of a middle-class family in Nimes. Nancy Milford describes Jozan by saying, There was an air of assurance about him, a quality of natural leadership that Zelda respected and responded to. Leadership, athletic prowess, a smart military air were precisely those qualities Scott Fitzgerald lacked. It was as if Jozan and Fitzgerald were opposite sides of a coin, each admiring each other’s abilities, gifts, talents, but the difference in the equipment they brought to bear in life was clear.[1] Soon after their introduction, Zelda and Edouard began spending more and more time together and it is most likely the allure of Edouard’s foreign characteristics which attracted her most, seeing that he was clearly the complete opposite of Scott. At the beginning, Scott did not appear threatened by, what he... ...r be repaired.†[7] Works Cited Graham, Sheilah. The Real F. Scott Fitzgerald; New York: Grosset and Dunlap, Inc, 1976 Milford, Nancy. Zelda: A Biography; New York: Harper and Row, 1970. Stavola, Thomas J. Scott Fitzgerald: Crisis in an American Identity; New York: Harper and Row, 1979. http://www.zeldafitzgerald.com/fitzgeralds/index_ie5.asp http://www.pbs.org/kteh/amstorytellers/bios.html [1] Milford, Nancy. Zelda: A Biography; New York: Harper and Row, 1970. p 109 [2] Graham, Sheilah. The Real F. Scott Fitzgerald; New York: Grosset and Dunlap, Inc, 1976. p 61 [3] ibid, p 61 [4] http://www.zeldafitzgerald.com/fitzgeralds/index_ie5.asp [5] Stavola, Thomas J. Scott Fitzgerald: Crisis in an American Identity; New York: Harper and Row, 1979. p 57 [6] Stavola, p 57 [7] http://www.zeldafitzgerald.com/fitzgeralds/index_ie5.asp

Prop 209 Essay -- essays research papers

Introduction   Ã‚  Ã‚  Ã‚  Ã‚  It has been said that California’s 1996 Proposition 209 is misleading. It can also be said that it is discriminating to women and minorities. Proposition 209 was passed on November, 5 1996 but has not taken effect since the Supreme Court ruled that it is unconstitutional in February 1997. Body   Ã‚  Ã‚  Ã‚  Ã‚  As I stated before, Proposition 209 was passed in 1996 by California voters. It was passed by a margin of 56% to 46% but was ruled unconstitutional by the Supreme Court in 1997 and has not taken effect. There are many loop-holes in Proposition 209. One, for instance, is the title on the ballot: â€Å"Prohibition Against Discrimination and Preferable Treatment.† The proposed amendment would actually make sexual and racial discrimination more legal while attracting voters at the poll with its loosely written title. What Proposition 209 really does is end affirmative action outreach programs for women and minorities in government jobs and contracts, bans courts from ordering affirmative action remedies in the case of racial or sexual discrimination, and scraps math and science programs for girls. The proposed amendment is worded so carefully that it would persuade the average reader to vote for it, thinking they were voting against discrimination, while they w ere voting against discrimination programs. Proposition 209 hurts Californians in several ways. It would prohibit many outreach programs for women and minorities. Pr...